Using Technology to Advance your Business

With every other aspect of the society developing technologically, the business sector is no exception. To make your business a success at this economically turbulent time, involving technology is inevitable. With the use of business productivity software, this can be easily put into effect in your business where you can manage growth, efficiency, communication and create virtual team work.


Create an open and communicative environment. By centrally locating the performance appraisal information within a formal online framework, managers can more easily communicate business strategy and create measurable goals for their employees that will support overall company objectives. It also allows for greater visibility, thereby allowing employees to see the whole picture and understand better how individual goals fit into the company’s business objectives. This creates energized and engaged employees, thereby raising the business productivity of the company.

Connect teams virtually within the company. Create employee portals and team sites to help people work productively across the organization, no matter what location or team. You will eliminate “corporate silos” that effectively cut off communication because employees can utilize technology to reach out to others working on similar projects or find experts to answer their questions throughout the organization.

Motivate your employees using technology. Based upon the information gathered in an online performance evaluation, managers can compare current skills with those required for advancement or other recognition or reward opportunities that present themselves as the manager tracks progress on employee goals throughout the year. You may also find you need to redirect employees to different departments if you feel their business productivity could increase elsewhere. If there are impediments to better performance, the company should review why it is happening and try to eliminate these through better allocation of resources or additional training.

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To make a successful venture in business, you have to bring on board advanced technology to be able to increase efficiency, convenience and ease operations in your business as well. There is so much you can do to achieve a cutting edge advantage in your business by the use of technology, to keep with the pace and stay ahead of your competitors in the market. The use of business related software as well good communication management is essential.

Accounting software. This is important, even if you have your own accountant or bookkeeper. Accounting software allows you to see your profits and losses at a glance. It can also help you design and maintain a budget for your business.

Planning software or tools. A calendar system is a must. There are many online planning systems that can be utilized to help you keep your calendar organized. Find a system that meets your business’ needs and be sure to stick with it.

Time tracking software.  A time tracking device will help you determine what tasks result in a profit and what tasks do not. This will help you determine what tasks can be eliminated, outsourced, or improved.  If you’re looking at software that requires a fee, ask for a free trial first to make sure it’s the right software for you.

Email management. As a business owner, you probably use several email accounts to manage the various aspects of your company. If you streamline these emails to one account, you’ll be able to stay organized and abreast of your emails.

Mobile internet access. Access to the internet on your mobile device will not only make your life easier, it will also help you maintain a positive reputation for your business. For example, if you are able to follow up with a client by email immediately after a meeting, you will be showing that you are accessible, timely and professional.

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Marketing is all that is necessary in business. Getting to convince your prospects to believe in your products or services, widening your coverage and making a great catch in the market is the dream of any business person. This can be achievable, depending on the approach one takes as a business owner to reach out to his or her customers out there, telling them what they want to know in a way that best drives the point home.  Marketing has become easier thanks to computer and internet technology, no need for salespeople.

Video Marketing–As consumers, we are so accustomed to being constantly stimulated by various forms of interactive media that we naturally prefer video as the method of delivery when it comes to marketing. Maybe that’s why video marketing is currently one of the most popular forms of Internet marketing. Or maybe it’s because video marketing is affordable, memorable, engaging, and it generates 10 times the response rate compared to static print marketing.

Social Media–Some people think that social media marketing is just a trend, but the truth is social networks actually provide the perfect tools for establishing and facilitating communities of users. Social networks offer exceptional, low-cost marketing opportunities for businesses of all sizes. If you’re just getting started, first do some research & set some reasonable goals for what you hope to achieve – maybe you want to enhance brand awareness, build a community of clients, or drive sales and leads. Then, select one or two social networks (like Twitter, Facebook, or LinkedIn) that you think would be best suited for this.

Email newsletters are a great way to deliver your message on a consistent basis and carry a perceived level of expertise, positioning you as the thought leader among your contacts. And email is also a great medium to deliver information about special promotions or featured products and services. But, don’t confuse email marketing with spam, which won’t help build your business. To avoid spamming, make sure your emails have legitimate messages that will be helpful to your clients or prospects, and send to lists that you’ve built rather than purchasing lists from a third party.

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